SEO: What You Need to Know about Search Engine Optimization
Search engine optimization (SEO) is a process of affecting the visibility of a website or webpage in an unpaid search results page, such as Google. Grand Rapids SEO may target specific words and phrases to be more highly ranked on search engines’ pages. The goal of SEO is to have your site show up higher in online searches for related keywords that will bring traffic to your site – which then turns into business!
For small business owners, understanding and implementing SEO tactics is essential to gaining online visibility and reaching your target market.
There are a variety of methods you can use to improve your site’s ranking, but the most important part is understanding how search engines work and what people are searching for. Keyword research is one of the most important steps in SEO – it will help you understand which keywords you should be targeting on your website. There are a number of free tools available online that can help you with this process.
Once you have targeted a few relevant keywords, you need to start incorporating them into your website’s content and meta data. You should also consider link building – getting other websites to link back to yours helps establish trust and authority with search engines, and can help your rankings.
Another factor that can affect your rankings is how often you post new content. Search engines like sites with fresh, updated information – the longer it’s been since your last blog post or update to your website, the lower your results will be for relevant searches.
The more work you put into SEO, and the better job you do at meeting search engine requirements (like having a site map), the higher up in search results Google will show your site!